Media Mentions & Features
This comprehensive list of features and mentions is in reverse chronological order and includes publication dates and direct links.
Yukon Entrepreneur Podcast Nov 2023
CBC Yukon Midday Café Nov 2023
CBC Yukon Air Play September 2022
CBC Yukon - March 2022 - web article
CBC Yukon - March 2022 - audio
Yukon Entrepreneur Podcast - March 2022
Vita Daily - Nov 2021
What's Up Yukon - Aug 2021
HerStory Circle TV - June 2021
OwlGuru.com April 2021
Vogue Japan - March 2021
Tiempo de Rolejes - Dec 2020 (web and print magazine - p141-145)
Esquire Mexico Magazine (print) - Nov 2020
Truth About Fur- July 2020
Yukon Entrepreneur Podcast - July 2020
Yukon News- June 2020
USA Today 10 Best - February 2020
Seattle Times - February 2020
Yukon News - January 2019
Canadian Traveler - March 2019
Truth About Fur - May 2019
Shop Local Canada - Behind the Biz - October 2019
Stories North - Ravenstail - July 2018
UDHR Quilt Project- 2017
Art Ascent Silver Artist - April 2017
Every time we’re given the opportunity to share the story of how this business began, what its goals are, and how we work every day to achieve those goals, it’s a gift that we’re so honoured to receive. We approach this work with so much humility and grace that when we speak about it, it sometimes sounds dramatic but it couldn’t be more sincere. We have tasked ourselves with working to overhaul an entire industry by giving fur harvesters an alternative outlet for their Yukon trapped wild fur.
Since the flagship store in the Horwoods Mall in downtown Whitehorse Yukon opened in 2018, we’ve enjoyed the company of countless customers both local and from away. We’ve also worked with the Yukon’s Department of Tourism in sharing experiences with the many visiting journalists and other media personalities who visit the Yukon. These experiences have allowed us to connect with these visitors in a way that allows us to tell our stories in our own words while hopefully contributing to beautiful memories of those visiting media folks. We are committed to respectfully and humbly teaching and sharing stories about our experiences of working with fur in the context of our signature line of handmade fur jewelry, specifically our best selling fur hoop earrings.
This list of media features and mentions is a small reflection of the interactions we’ve had that hopefully leave our guests positively impacted and changed in a way that gives them something to remember us by and think about long after we part. We are working toward creating something beautiful that impacts the lives of as many Indigenous fur trappers as possible and we wouldn’t be where we are if it weren’t for the kind words and shared stories of these incredible writers and content creators. We are deeply appreciative of every single interaction as they all leave us as better humans than we were beforehand.
Incubate North Participant
I'm a proud past participant of the Incubate North program in partnership with Yukon University and TD.